You Don’t Have to Take My Word for it,

Here’s What Others are Saying!

Lisa Zmuda Testimonials:

We had an AMAZING summit this week!

One moment in particular attendees really resonate with was from coach Lisa Zmuda:  

"Procrastination is just evidence showing us that we're headed in the wrong direction." 

Here were some of your thoughts:

"What a Freaking AHAA...Procrastination could be you're headed in the wrong direction!!! WOW!!!" - Jason Starr

"My biggest AHA was the procrastination tidbit too.. cause I'm the Queen of Procrastination!"  - Jessica Richards

"Thank you Lisa…very powerful…I needed clarity and a repurpose. I will get to work!" 

- Helen Hernandez

“I LOVED this! What a realization!”

- Cari Heibel-Briner President A.F. Coaching

“I just want to thank you from the bottom of my heart for putting on these Kind Journey retreats. I love everything about them and love how full and refreshed I feel afterwards. Totally fills my cup! And for that, I am and will be forever grateful for you.”

- JB McGregor KW Integrity

“To Who it May Concern, and those who MUST know. This comes from many years as an agent, 16 to be exact.  I have gone through the ups and downs as an agent following our crazy curves of the ever changing market.  I have been on teams (2006-2007) (2010-2013, drove around countless hours gathering information and photos for BPO’s (2010-2012).  What was to be my breakout year as again a solo agent( 2013) and ended in mediocre. I attended BOLD, I FAILED ( more than once), I attended career visioning/ recruit select back in the day, you name it, if it came I went.  I attended BOLD a total of 12 times over the years.  The last 2 times I was the Team Leader at the Marysville Market Center (409) where we hosted it. Then once more time as a solo agent at the end of 2019, right before the Corona Virus stopped the world.  I had and still have a love hate relationship with BOLD.  It means so much more to me now that it did earlier in my career.  Every day I am spouting off BOLD affirmations, talking about drunk monkeys to my team, preaching about mindset, always striving to be the best me and not make excuses.  It literally has changed my life and i'm so glad that I have drank the KOOL-AID all these years. As the team leader from January 2018-October 2019 I learned A TON.  It was painful, it was hard, and I wouldn’t change a thing.  I was going through divorce number 3.. Good times, let me tell you!  I had a number of different coaches, some of the best in the business per MAPS, however, they didn’t work for me.  I needed something different.  I tried transitional coaching with the blessing of my OP, that seemed to shed a little light on me, in the end.. I ended my TL career to go back to being a full time agent as once again I was a single mom with 4 kids, the youngest being 1.5.  In December 2019, I attended a Class taught by Ben Kinney, I believe it was Career Visioning.  He had a guest speaker up on stage, they were talking about coaching and launching their new program.  I immediately signed up, knowing I NEEDED a change.  A few weeks later, I got a call from Lisa Zmuda..   We went over my wants and needs list, chatted and the rest is history!  Lisa is not just a coach, she is an inspiration.  She provides perspective that no other coach does.  She is not all about the numbers, she is about the WHOLE ME!  Working from the inside out.  She listens, she coaches, she gives ideas and she is now a dear friend.  Lisa and I started working together in January 2020, That was my year! I was going to move mountains.  I had the highest GCI ever, I worked through a ton of garbage in my head and bought 2 duplexes..  The first 4 doors of many!!  I closed the year at almost 10 million in sales.. The most ever, not an amazing number to some, but to me it was awesome.  January 2021 was the start to greatness!  I was in the process of selling my home of 21 years.  My steady stable home, where I had mostly raised 3 of 4 children.  I set out a goal of 20m in sales and 300k GCI.  I hit that 300k in September!  I ended the year at 450k GCI, bought 4 houses, one I live in,  one a long term rental, that I am converting to a hostile for traveling nurses and have made 2 RV parking spots for even more passive income.  A vacation home in Chelan Washington, and the last is a duplex in Leavenworth, with 2 RV spots.  TRULY AN AWESOME YEAR!!! I also created a team in October 2021.  I currently have 2 agents and 1 admin.  We are going to rock 2022!!  After the 3 years coaching with Lisa, I have decided that I too want to be a coach.  Not just for my team but on a grander scale.  I have done things I never thought were possible,  I shock myself most of the time.  It has been Lisa coaching me the whole way!  Every Tuesday at 2:30 my schedule is CLEAR!  Sometimes it's a work session, sometimes it's life, sometimes it's family therapy.  EVERY TIME it's productive, insightful and she pushes me to do the next big thing. Lisa Zmuda is an amazing individual.  She has been given a gift.  Coaching is her calling and she changes lives.  I will be forever grateful for her and our coaching sessions.  In fact, she told me about 6 months ago that she thought i no longer needed her…  LOL  I told her she is stuck with me till the end!  This woman inspires people! Lisa Zmuda, forever fan!”

- Lynn ZIelasko KW Wenatchee Washington

“Dear Lisa, I am sharing a quick update because you were so instrumental in bringing me to where I am today. Soon, I will be flying to Dallas to interview with the CEO of the company I have been learning to trade with since 2012 -- I am confident I will land the job and begin to work alongside some elite traders.  I thought of you this morning because I am writing a brief excerpt about you in the guide that I am writing for the CEO.  I still remember clear as day, the presentation you gave on knowing your WHY at the Plaid Blogging Conference in 2018.  I will be teaching the same principle so that others (who study the series 65) will keep their WHY in front of them for when they are discouraged -- so they wont give up. You never know the impact you leave with others, even if I was the only person you inspired on the day you gave your presentation.  I believe I will be a world-class coach like you one day -- there's nothing better than pouring into others to help guide them in achieving the greatness that they are capable of reaching. Thank you! Blessings to you and your family.”

- Ron Mifflin

“Lisa has a magnetic, charismatic personality.  People enjoy following her leadership because she is unfailingly positive, a strong communicator and she has the rare ability to make each person in a group feel very special and important. A conversation with Lisa can be a life-changing experience; her magical combination of inspiration and encouragement is addictive. When working with Lisa, one can't help but rise to the height of their potential because she holds a person accountable in the best ways. You want to succeed because not only is she expecting you to, but because you know she has more to give and you don't want to miss out. Her unwavering belief in possibility thinking coupled with nuts and bolts strategies for success is a winning combination. Lisa is a community builder.  She is a natural networker and focuses on deep connection with everyone she meets. She prioritizes relationships and is a planner and a doer to bring people together. The 3 words I would use to describe Lisa are: Positive, Energetic, Unstoppable. Whatever Lisa takes on, she levels up; she loves working with entrepreneurs; they are her tribe. She understands what makes us tick.  Lisa plans the best, most fun events that no one wants to miss! She is creative and fun and will be an asset to your entire organization in ways that will go beyond just this position.” -Valerie Cady Winnow & Spruce Professional Organizing

“In an industry full of petty competition, less-than comparisons and fear-based small thinking, there is NEVER danger that your time with Lisa will be left to these things.  Lisa Zmuda is a masterful attractor, who only brings in people around who want to be more, do better and live larger in the most heartfelt ways.  Lisa has one of the most abundant outlooks I have ever encountered who truly, daily, strives to build others up who are around her. I am honored to have her mentorship and friendship.”

- Knelly Dettinger, Tru-Living Eau Claire WI

“LISA HAS A PASSION FOR HELPING OTHERS HELP THEMSELVES.  SHE’S EXTREMELY EFFECTIVE AT WHAT SHE DOES BECAUSE SHE LIVED IT. YOU CAN TRUST HER!” (PS WHEN SHE WAS MY APPRENTICE, I TOLD HER IT WOULD BE A HUGE LOSS FOR THE COACHING WORLD IF SHE FAILED OR DIDNT PURSUE IT ALL THE WAY)  - FLOYD WICKMAN, NATIONAL SPEAKERS HALL OF FAME

“Lissaaaaa!!!!! I'll never forget or take for granted our time spent together. You are like an incredibly beautiful big sister I never had but you are super inspiring and I know you'll touch lives like no other. Be well and be awesome.” - Red Bonk

“Thank you for being my coach through 2020!!! You have brought me through some #@*#!only to coach me to greatness, success, investments and oh so much more to come!!! A life and business coach is key to growth.. get you one!!! Love you lady! You're amazing and have walked the path with me for almost 3 years.. everyone needs a Lisa Z in their life!” - Lynn Zielasko’

“I've absolutely grown since coaching with the AMAZING Lisa! Honestly, what attracted me most about her coaching was her insistence on focusing on the "small wins" because those build confidence and lead to the "big wins". She has brought so much more to the table, but that bit of advice has been invaluable to me. I've been coaching with Lisa for nearly 8 months now and am on track to have my best year yet! To date I've closed 20 units, with another 7 closing by the end of August! I've hit 160K in GCI with another 50K set to close in August. To say I feel blessed, thankful, and incredibly full of gratitude to have Lisa in my life and a part of my business (walking beside me on this journey) would be an understatement! In closing, I'm looking forward to kicking a_ _ in 2021 and carrying this success for many years to come as my son joins the team and we begin growing our big vision and focusing on our even BIGGER WHY! MOST GRATEFUL!” - Angela Albert, Albert Real Estate Team Keller Williams Woodstock GA’

“Lisa, for the record, I think that you are phenomenal as a coach and have and continue to exceed my expectations. Your ability to listen, relate, and develop actionable plans to the challenges I believe I am facing along with resources for the action items, is beyond amazing! Just the other day I was sharing with my best friend how in less than an hour and with direct, but comfortable conversation, you created a 1-3-5 before my eyes, my friend exclaimed, "I need a coach." Just a month ago, I remember asking others in my office how they could afford a coach, and now I understand when they responded, "How can you not?" 

- Marca Bruff

“Oh, my goodness, how do I even begin…I resisted coaching for so long.  I worried that I would pay big money to be another number or another box to check.  I know what I need and what I need is connection.  It's the backbone of my business and its who I am at my core. As amazing as other big-name coaches are, I knew that they were not for me. I absolutely 100% get you, Lisa.  And I am 100% convinced that you are making a huge difference in the lives of others You are a rare gem and I only have one more thing to say and that is this: YOU just need to keep being you, because you are AMAZING!  What this world is missing is more of YOU – and I will shout from the mountain tops about YOU! Continue to be the person you needed, for that is the most amazing gift you can give.” :)

- Jen Glyzinski Director of Expansion, PLACE Bellingham Washington

“I've experienced quite a change since I signed up for coaching with Lisa. When I began, I had $87k in deals --literally two deals. In just over three months of working with Lisa, I am over 2 million sales volume with eight additional contracts accepted! I did this while working a part time job 32-40 hours a week.  My time so far with Lisa has been primarily focused on mindset coaching (for me the number one thing I needed was mindset help) Lisa provides me with the support, enthusiasm, encouragement, and guidance that has made my business explode. I am confident that I would not be in the position I am without her. A little about me, I was in the casino industry for 22 years. When covid hit I knew I needed a change in my career. I was a part of an industry that has a history of taking from people; now I wanted to give back to people and provide high value...so I started as a single agent in the fall of 2020. Real Estate was my part-time job; being a single agent without support was really hard. In February of 2021, I became part of a team that encouraged me, and provided resources and support.  I felt like I was making progress but I knew something was missing. I discovered AFC had a coaching company  -- I reached out and they set me up with Lisa Zmuda. The trajectory of my career started going up from that point.”

- Sincerely, Audie Christianson

“Lisa is one of the most incredible, influential and positive spirits I have ever come across!  A dynamic woman and human being; her strengths beyond this are being an incredible relationship builder and manager — she consistently helps our team in generating and sustaining relationships with business partners and their communities.  She is our team’s ‘secret’ weapon and our attitudes, production and profitability have increased greatly since she began working for us.” - Jason Chitwood Senior Loan Officer, Movement Mortgage

“Like everyone who knows Lisa, I admire her in so many ways: her incredible spirit and kindness, she’s a terrific leader with a big vision and she’s successful while always doing the right thing with high integrity.  Lisa Zmuda is a respected, very bright STAR.” 

- Steve Hyland, Real Estate Coach & Industry Leader

“LISA’S CLASS WAS JUST THE INSPIRATION I NEEDED TO PUSH MYSELF PROFESSIONALLY AND PERSONALLY AND HER DOWN TO EARTH PERSONALITY AND HUMOR MADE THE CLASS SO COMFORTABLE AND EASY TO CONNECT WITH.  SHE USES KEY POINTS FROM HER COACHING ALONG WITH HER PERSONAL EXPERIENCES TO PROVIDE GUESTS WITH INVALUABLE INFORMATION TO HELP YOU BETTER EVERY ASPECT OF YOUR LIFE. WHETHER YOU ARE LOOKING TO IMPROVE OR ADVANCE IN YOUR CURRENT CAREER OR MAYBE YOU ARE LOOKING TO TAKE A LEAP IN A NEW DIRECTION, LISA’S CLASS WOULD BE JUST THE TICKET FOR YOU.”

- KATHRYN SCHMELING, MANAGER AT JAVAVINO, LACROSSE WI

“Lisa, I tried to put into words to my hubby, my experience at your mastermind yesterday.  Even though I couldn’t articulate everything I was feeling, he said, “Wow, this connected with you on a deep level!” Sure did. What a powerful group of women and such an amazing experience.” Thank you!” - Sherri Sherpey, Senior Loan Officer Movement Mortgage

“Lisa Jean is amazing!  This is the stuff dreams are made of! Lisa’s gift and purpose is to empower women to find their fullest potential.  Like all of us, she has experienced loss, pain, sorrow and deep valleys AND she emerged a stronger, wiser woman, driven by a servant’s heart.” - Marlo Hoyt, Entrepreneur

“Lisa, you were honestly the catapult in launching my positivism.  I really was in such a bad place and after meeting you, my eyes were opened to a whole new world of how people are supposed to treat each other. You helped me repair the damage that was present in my personal life!  I didn’t know how broken I was until I saw a different way.  I always knew I was meant for greater things, but I didn’t know how to get there until I met you. Even my husband was thrilled when I told him we got together because he knows how instrumental you were in the changes in how I choose to see and respond to the world around me. I couldn’t thank you enough for guiding me!”

- Amber Lee, Realtor

“Lisa was an amazing speaker. I have been to several coaching presentations throughout the years. What I enjoyed the most was Lisa’s ability to give us very personal real-life examples of how her life was impacted by the one thing. Her ability to share her life in such a down to earth relatable way was refreshing and inspiring. Throughout her speech, she keeps circling back to the one thing, never getting sidetracked by other distractions. I also enjoyed that it wasn’t entirely about real estate. She was presenting to our networking group and made it relatable to every business. Overall it was an intriguing presentation and I would highly recommend Lisa time and time again!” - Stephanie, Executive Administrator

LISA DELIVERS HER MESSAGE IN A DYNAMIC, ENGAGING AND EFFECTIVE MANNER.  HER PROFESSIONALISM AND EXPERIENCE IS APPARENT FROM THE MOMENT SHE TAKES THE STAGE AND, HER PRESENTATION IS INCREDIBLY MOTIVATING AND INSPIRING.  LISA’S PRESENTATION CHANGED MY MINDSET AND APPROACH TO LIFE AND BUSINESS.”

- CYNTHIA A. HUGHES, OWNER REFASHION STORE, ROCHESTER MN

“Lisa, Thank you again for an excellent presentation!  I believe that the most successful training is not what the attendees get out of the session, rather what the session can pull out of the attendee — and I believe today’s session got a lot out of ALL our people.  All your training has been great, and today it was off the scale in that it all started to come together for everyone… I could feel the power, the energy, the enthusiasm and especially the ‘AHA’ moments.  I can’t thank you enough for this powerful, informative and dynamic time together. You are the BEST!  With all this positive learning, our business can only get better!  Jennifer and Joey just left the office and boy are they pumped up! THANKS again Lisa!!!”

- Joe Marino II, Owner Whipple Auction Canton Ohio

“Good Morning, this was a GREAT meeting!  Lisa thank you so much for your time & presentation, I will highly recommend your coaching to people, and thanks to Amy for introducing us to LISA!” - Sam Danna, Owner Danna Agency Inc. St Paul, Minnesota

“Lisa has a personality and character like no other.  Her everyday spirit and support helped me get through some of my most challenging days as I transitioned into a new career and she taught me how culture and personal mindset impact results.  Lisa is my role model and I hope to approach life as she does every single day going forward.” -Kami Binstock KW Realty Elite

“Lisa’s presentation was both informative and engaging. She brings a wonderful mixture of exuberance and experience to her seminar and I truly enjoyed the workshop. Lots of great take-aways from her presentation. If you have the chance to have her present to your group, jump at the opportunity. She is well worth your time!” - John Healy, President Market Direct

“Lisa is energetic and engaging.  She presents her coaching topics and tools in easy-to-understand ways that are interactive and inspiring.  She made an immediate impact on my outlook and how I approach my workdays, and I’m anxious to employ some of the tools in my personal life as well.  I highly recommend her seminar to people of all ages and professions.” - Merrilee Horton, Certified QuickBooks ProAdvisor at Rescue Me Bookkeeping

“You, my dear, are a beautiful woman and I want you to know you affected me in a good way and I'll think about your shining spirit often and be grateful for the ways you taught me and tried to add so much value and love.” <3 - Jenny Executive Admin

“In my honest opinion, A.N.B. (Atomic Ninja Butterfly) is one of the most inspiring books I’ve ever read. To me, it ranks up there with “You are a Badass” by Jen Sincero I love the way the book flows too; you did an amazing job and you were born to inspire! I related so much to what you wrote, and it was exactly what I needed right now at this time in my life. Thank you!'' - Shannon Heier Musician

“Lisa, I really enjoyed hearing your personal stories and how you changed your life. I implemented the bed making with myself and my 15-year-old this morning. I also reminded him to write down one sentence about what he’s grateful for daily.  He says he did it! Thank you for reminding and teaching others how to be purposeful.  You have a great gift, speaking and presenting helpful tools that all can relate to. Great job!”

- Amy Westerlund, Top producer KW Premier Real Estate

"Debbie, thank you so much for picking Lisa Zmuda for us.  I do not really know how you did it … She is the perfect fit for us. We love her grace, kindness, and candor. She is helping us get through an awful lot of challenges and we are hyper goal and transaction focused. Lisa has gone above and beyond to help us, and this is no one size fits all, she meets us where we need help and redirects and understands our Big Hairy Audacious Goals… Thank you for Lisa and we are SO grateful. Cheers to an even better second half and to whatever the universe sends our way we will with Lisa’s help motor through it. Thank You again for picking a 1 in a million coach for us!

- Debby Crawford REALTOR® Keller Williams Atlanta Perimeter

“Lisa Zmuda has been my coach for about 9 months and the results have been fabulous.  The free flow of ideas, accountability to goals both business and personal, and the suggestions for continuous improvement in business process and mindset have contributed to my growth. My business is more profitable than ever, and my enjoyment of each day is fantastic.  She’s an extremely enthusiastic cheerleader that just makes me feel energized and ready to move forward every time we talk!”

- Linda Alter, Team Leader & Top Producer Realty Guild

“Good Morning Lisa! I just wanted to thank you again for your time over the past 7 weeks. The personalized attention given to our class AND to me individually was so helpful. The skills I have learned and the tools I developed could not have been done without you! THANK YOU!!!”

- Erin Spigiel